Facebook sparks open warfare in the land of dotcom

Richard Grove Hill, owner and general manager of public relations campaigns based in London, Burson Marsteller, Hill Grove was a common practice.

Thursday ', Facebook, Burson Marsteller public relations hired by described by Sir Martin Sorrell, WPP Group, the company is to spread negative information about Google in the U.S. press, with no network of social identity. However, the details of the controversial public relations strategies to bring a concert approach blogger Christopher Soghoian messages published online public relations, who has tried to do on your behalf.



It is standard practice in PR, the weakness of its competitors, offers high says Grove Hill, whose firm has represented the BBC Dragon, James Caan and his wife Trudie Styler, Sting. Facebook has raised dotcom land of war.

Regarding the field of online media, Facebook has had to fight a lot, especially now that Google is the fourth and starts social network [Rumor]. Everybody does. ;

Hillgrove that Google was not a victim, as a large company, and these tactics are not surprising, because digital space is highly competitive and unforgiving. However, Burson Marsteller, said in a statement yesterday that there was no error in the order and decided to adopt the identity of their clients to hide in the approach half:; there was no standard procedure and is contrary to our policies agreements and whether those conditions were rejected.

In the case of media literacy, we need to meet strict standards of transparency for customers, and this episode underlines the critical importance of this principle. Hillgrove described to hide the identity of customers, the gray area of ​​PR and it sometimes happens, especially in politics. , Is not always trivial to confirm the identity of the customer - but not this kind of talk is usually in an e-mail - this is usually done by phone between the contacts of law.

Facebook spokesperson said, No, campaign slander is allowed or expected. Instead, we wanted to, thirdly, that people do not agree to collect and use your account information on Facebook and other social services for inclusion in the control group at Google.

We had to Burson-Marsteller, attention has focused on this problem, using the publicly available information that can be independently controlled by an agency or a media analyst. The problems are serious and have demonstrated a serious and transparent. ;

Rosanna Fiske, director of the Public Relations Society of America, described the incident as embarrassing, and both Facebook and Burson. He wonders if the public relations profession in the world. In total, public relations professionals are highly ethical and professional success and our growth reflects its economic value.

But in this case, a significant decrease in Burson ethics. , I do not know anyone on Facebook or Burson country losing jobs. Google declined to comment on.

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